Insights Articles

This article provides an introduction to the FORTYEIGHT vision and product, and how it can be used to help reduce risk, increase accuracy and build trust in next-gen technology.

Increasingly prevalent use of automated processing to help save time when interacting with customers, employees or the general public might be seen as a win-win situation, but due consideration is often not given to ensuring this automation is compliant with Article 22.

Cutting-edge hyper-personalisation is common part of the online shopping experience, combining everything from customer purchase history to weather forecasts, fashion trend books and social media analysis. Varyingly viewed by consumers as helpful, frustrating or downright intrusive, today’s recommendation systems often share one common flaw - at its core, it’s all guess work.

Automated ATS workflows can provide great efficiencies, while also leaving candidates feeling discriminated against. The worst kind of feedback is no feedback. Let’s take a look at how FORTYEIGHT can help create more transparency in the process without losing the benefits of automation.

Targeted advertising and personalisation has been a central part of online life for years - largely ignored by internet users or viewed as harmless or even helpful. The battleground is now being fought on the question of trust, consumers know many of the services they enjoy using still track them, so how then can personalised consumer-centric experiences co-exist in a world of discreet tracking and automated individual decision-making?

A recent study comissioned by FORTYEIGHT.AI and conducted by Avansere AS and Opinium explores consumer attitudes and behaviours towards industry-led COVID-19 contact tracing.