FORTYEIGHT acts like your digital twin; informing you each time an observation is made about you by the algorithms behind popular apps and websites.
Just like the notifications you get from a banking app when money is sent and received, FORTYEIGHT lets you know when algorithms are analysing your personal data and online behaviour. These observations drive the way online information is presented to you and can influence the way you perceive the world without you even being aware of it.
SECURE
Build Your Identity Portfolio
Maintaining a list of your digital identities, such as email addresses and phone numbers, helps ensure you receive automatic updates each time a new observation has been made about you online.
REAL-TIME
Receive Smart Notifications
FORTYEIGHT can notify you on mobile, web and desktop. Our automated matching process protects your privacy while keeping you informed each time a new observation has been made about you.
INFORMATIVE
View Observation History
Become more informed with access to real-time and historic observations made about you by the websites and apps you use. Improve your browsing experience by correcting inaccurate observations, and flag when observations are inappropriate.
EMPOWERING
Analyse & Engage
Analyse how the digital world perceives you with interactive analytics that help you understand how technology, and the organisations that operate it, can have a witting and unwitting effect on the way you think and perceive the world.
Use FORTYEIGHT, anywhere
Available for all devices, browsers, and operating systems. FORTYEIGHT uses the latest progressive web app technology to give you a full app experience, no download required.
Our extension works in real-time to detect when the algorithms behind some of the world’s most popular websites make new observations about you. Instantly updating your FORTYEIGHT account to provide you with real-time insights and alerts.
FORTYEIGHT is building a vision for the future, for the people that care today
“I never realised what tech knew about me”
until I started using FORTYEIGHT Observer. It’s facinating to learn how websites change the content recommended to me in ways I never even realised was possible.
Chiara (Munich, Germany)
“Everyone is talking about digital privacy”
but this is the first time I’ve seen an app that balances digital privacy with transparency that helps me understand the positive and negative effects of the technology I use every day.
Marcin (Poland)
“It’s like my Apple Health app”
but instead of insights on my exercise habits, I’m shown how my browsing habits affect what companies think about me, with an opportunity to correct them and improve my digital life.
Adhya (London, UK)
Future transparency. Be, informed.
Sign up for early access to be one of the first to benefit from future transparency.
