What’s a Cookie?
A cookie is a piece of data contained in a very small text file that is stored in your browser or elsewhere on your hard drive. Cookies allow FORTYEIGHT to identify your device as you navigate through our Platforms. We also use them to recognize return visitors to the Platforms. This helps make navigating and interacting with the Platforms and our Platforms more efficient, easy and meaningful.
By themselves, cookies do not identify you specifically. Rather, they recognize your web browser. So, unless you identify yourself specifically to FORTYEIGHT, like signing into the Platforms, we don’t know who you are just because you visited the Platforms.
FORTYEIGHT uses both session and persistent cookies. Session cookies are cookies that disappear from your computer or browser when you turn off your computer. Persistent cookies stay on your computer even after you’ve turned it off.
You can turn off your web browser’s ability to accept cookies. But, if you do that, certain parts of the Platforms may not work for you.
Cookie Type:
Required cookies
Description:
Required cookies make it possible for you to access our Platforms, navigate within the Platforms, and access information related to your account.
Each time you log into the Platforms, a cookie containing an encrypted, unique identifier that is tied to your account is placed on your browser. These cookies allow FORTYEIGHT to uniquely identify you when you are logged into the Platforms and to process your online transactions and requests.
Management Settings:
Required cookies are necessary to operate the
Platforms, so you can’t opt out of them.
Cookie Type:
Functionality cookies
Description:
Functionality cookies allow the Platforms to remember information you have entered or preferences you select, and provide enhanced, more personal features. These cookies allow you to optimize your use of FORTYEIGHT’s Platforms after logging in. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize.
Management Settings:
You can use your browser settings to opt out of functionality cookies. For more information on how to do that, click
here. Note that opting out may affect the functionality of our Site or Platforms for you.
Cookie Type:
Performance cookies
Description:
These cookies collect data about how visitors use the Platforms. This includes data like which pages visitors go to the most. These cookies don’t collect information that individually identifies visitors. The data these cookies collect is aggregated and intended to be anonymous and used to improve how the site functions and performs.
Management Settings:
You can use your browser settings to opt out of performance cookies. For more information on how to do that, click
here.
Description:
Third party service providers that currently place performance cookies include:
Description:
Matomo - We use Matomo Analytics to help analyze which pages on the Platforms visitors to the site viewed.
Description:
Mixpanel - We use Mixpanel to help analyze visitor behavior on our Platforms.
Description:
Hubspot – we use Hubspot to manage business contacts and CRM.
Management Settings:
For more information about how to opt-out of tracking technologies from Hubspot, click
here.
Description:
LinkedIn Insights - We use LinkedIn Analytics to help analyze how visitors from LinkedIn interact with our website.
Management Settings:
For information on LinkedIn’s privacy policy, click
here.
Description:
Twitter Analytics – We use Twitter Analytics to help analyze which pages on the site visitors from Twitter to the site viewed.
Management Settings:
For information on how to opt-out of tracking technologies from Twitter Analytics, click
here.
Description:
The above list of third party service providers that place cookies is subject to change and list may not include all such providers at any given time.
Cookie Type:
Targeting or Advertising cookies
Description:
FORTYEIGHT may have third party service providers track and analyze usage and volume statistical information from those who visit our Platforms. FORTYEIGHT sometimes uses cookies placed by its third party service providers to track the performance of our advertisements. For example, these cookies remember which browsers have visited the Platforms. This data given to the third party service providers does not include information that identifies you specifically, but this data may be re-associated with information that identifies you specifically after FORTYEIGHT receives it.
Description:
FORTYEIGHT also uses third-party advertising networks that collect IP addresses and other data from web beacons (see below) on the Platforms, from emails, and on third-party websites. Ad networks follow your online activities over time through automated means, such as cookies and web beacons. They use this data to provide ads about products and services tailored to your interests. You may see these ads on other websites. This helps us manage and track the effectiveness of our marketing.
Description:
Below are third parties that currently place tracking technologies on the Platforms.
Description:
Facebook Custom Audience - We use Facebook Custom Audience to track how you use the Platforms and target ads to you on Facebook.
Management Settings:
For information on how to opt-out of Facebook Custom Audience tracking technologies, click
here.
Description:
Google Adwords Conversion - We use Google Adwords Conversion to track our support conversion metrics for our search engine marketing campaigns.
Management Settings:
For more information on opting out of Google advertising tracking technologies, click
here.
Description:
Google Dynamic Remarketing - We use Google Dynamic Remarketing to target search engine marketing to users of the Google search engine
Management Settings:
For more information on opting out of Google advertising tracking technologies, click
here.
Description:
LinkedIn Ads - We use LinkedIn Ads to to track how you use the Platforms and target ads to you on LinkedIn.
Management Settings:
For information on how to opt-out of LinkedIn Ads advertising tracking technologies, click
here.
Description:
LinkedIn Marketing Solutions - We use LinkedIn Marketing Solutions to track how you use the Platforms and target ads to you on LinkedIn.
Management Settings:
For information on how to opt-out of LinkedIn Marketing Solutions advertising tracking technologies, click
here.
Description:
Twitter Advertising - We use Twitter Advertising to track the success of and target social ads placed on twitter.com.
Management Settings:
For information on opting-out of Twitter Advertising tracking technologies, click
here.
Description:
The above list of third party service providers that place cookies is subject to change and the above list may not include all such providers at any given time.
What’s a Web Beacon?
We use web beacons along with cookies to gather data about use of the Platforms and interaction with emails from FORTYEIGHT. Web beacons are clear electronic images that can recognize certain types of data on your computer, like cookies, when you viewed a particular website tied to the web beacon, and a description of a website tied to the web beacon. For example, we may put web beacons in marketing emails that notify us when you click on a link in the email that directs you to the Platforms or one of its pages. We use web beacons to operate and improve the Platforms and email communications.
What We Do With IP Addresses
When you visit the Platforms, or use our products and services, like our APIs, we collect your IP addresses to track and analyze information about the devices that are connecting to our systems and about where those devices are located. For example, we use IP addresses to track which regions visitors to our Platforms or Customers logging into our Platforms come from and to detect possible fraud.
How We Treat Do Not Track Signals/California Do Not Track Disclosure
Various browsers allow a “do not track” (DNT) setting that relies on a technology known as a DNT header, which sends a signal to websites visited by the individual about the individual’s browser DNT setting. At this time, there is no general agreement on how companies like FORTYEIGHT should interpret Do Not Track signals. Therefore, FORTYEIGHT does not currently commit to respond to DNT signals, whether that signal is received on a computer or on a mobile device. FORTYEIGHT does, however provide meaningful choices to you about the information that is collected through cookies and web beacons through the various opt-out options set forth above. We will continue to monitor developments around DNT browser technology and the implementation of a standard.
Contact Us
If you have any questions about this Privacy Policy, You can contact us:
By email at hello@fortyeight.ai.
By phone: +44 141 628 7234 or +1 313 483 7533
