AdTech

Increasingly prevalent use of automated processing to help save time when interacting with customers, employees or the general public might be seen as a win-win situation, but due consideration is often not given to ensuring this automation is compliant with Article 22.

Targeted advertising and personalisation has been a central part of online life for years - largely ignored by internet users or viewed as harmless or even helpful. The battleground is now being fought on the question of trust, consumers know many of the services they enjoy using still track them, so how then can personalised consumer-centric experiences co-exist in a world of discreet tracking and automated individual decision-making?